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Local (formally Local Heroes), are a group of brothers from North Chicago & Waukegan, IL with a love for fashion and community and wanted to combine the two by coming together and creating the Local Heroes store at the Hawthorn Mall in Vernon Hills, IL. The purpose of this store was for us to give themselves and other local, up and coming streetwear designers a platform to display their talents to a broader audience of consumers. With the "Local" website we plan to expand that reach as well as highlight dope people in the Chicagoland and Lake County area who are in fashion, art, music and business in general.